LG 37LG50 - 37" LCD TV - widescreen - 1080p (FullHD) - HDTV - gloss piano black

Displays HDTV programs in full 1920 x 1080p resolution for a more detailed picture.Unlike other sensors which can only sense brightness of ambient light, LG's "Intelligent Sensor" uses 4,096 sensing steps to evaluate its surroundings. Using a sophisticated algorithm, the LG processes picture quality elements including brightness, contrast, color, sharpness and white balance. The result is a picture optimized for it's surroundings, more pleasing to watch and which can also save up to 50% in power consumption.The AV Mode optimizes the picture into Cinema, Sports, and game Mode according to the video and audio content. The viewer has the ability to quickly choose the correct mode for the picture they are viewing.Automatically enhances and amplifies the sound of human voice frequency range to help keep dialog audible when background noise swells.This TV contains the detailed calibrations necessary for professional certification by the Imaging Science Foundation. The resulting ISF "day" and "night" modes will then be accessible by the user to experience the best their LG HDTV has to offer.
Customer Review: One of the best investments I've ever made
I did many weeks' worth of research online regarding HDTVs, since I was in the market for one. I have had this TV for a few weeks now and the quality is nothing short of absolutely fantastic. I bought a PS3 right around the same time and playing video games and viewing Blu-Ray movies is just spectacular. In the evening, if there are no lights on except for the TV, it's better than being at the movie theater! I bought the 37" because with all the features included with it (and it supporting 1080p), the price really couldn't be beat. That and when I was at the store comparing them, it just looked more brilliant and bright compared to the similar Samsung 37" right beside it (plus it was $200 cheaper). When I took it back to my apartment, I was blown away by how large it really is; they don't look so large in-store when they're near the 46" and 52" TVs! Setup is pretty simple. Didn't take too long, though the screws for the base of the TV stand are set a bit deep, so it was a little tough to fully tighten them in. Something else that left a bit more to be desired is the sound. If you don't have a home theater system already (which I don't), you may be cranking the volume up more than you normally would. All in all, this HDTV is incredible. Be sure you do your research, but I doubt you'll be disappointed with this one!
Customer Review: LG TV
We really like the LG TV. The swivel stand is great for our use. It was easy to set up. The only negative thing is that the plastic sides & top of the TV glare. The screen does not, but why have the sides and top shine and reflect room or outside light?